First, a recent episode of the Inside PR podcast focused on actions agencies can take when confronted with an economic downturn. The three people in the conversation (Terry Fallis , Martin Waxman and Julie Rusciolelli) are all with agencies, and part of their conversation points to opportunities agencies can take advantage of when companies reduce their in-house PR staff (sigh) and turn to agencies to take on some of that workload.
By the way, Inside PR is a podcast that I have strongly recommended you listen to before. I still do. It’s insightful and entertaining.
Second, Joseph Thornley, CEO of Thornley Fallis, posted a story, “Managing through the coming recession,” from an agency exec’s point of view. It presents some strategies that those of you in similar positions might want to consider.