Monday, November 30, 2009
"10 Social Media Campaigns that Rock! Learn How to do the Same!" ThoughtPick blog (June 8, 2009)
"iPhone Apps Put Brands in Hands," list of the successful brands and apps that best fulfill the promise of utility -- as well as some prominent missed opportunities, by Brian Morrissey (Nov 30, 2009)
"Twitter Success Stories," report details how 11 innovative businesses and associations use Twitter to improve their marketing and business objectives. (2009) [PDF]
"26 Social Media Marketing Examples in Detail," by Lisa Braziel (September 09, 2008; dated but useful)
Wednesday, November 18, 2009
Jeremiah Owyang of Altimeter Group has developed a web strategy matrix that he calls "The Eight Stages Of Listening." I like it because -- like most things in life -- it's not an all-or-nothing approach. Take a look and see where your organization is in the matrix. It's a good tool as we set goals for 2010.
Wednesday, November 11, 2009
So why am I bringing it up again? Well, something special is happening with FIR tomorrow. FIR will be posting its 500th episode. Did you get that? They’ve done this show twice a week 500 times!
Shel and Neville have invited listeners to share what we think they will be reporting on during the next 500 episodes. So I thought I’d share some of my predictions and see what you would add.
1. Shel and Neville will be talking about the use of 3D avatars online across platforms. The 3D virtual web will no longer be limited to special programs like Second Life and gaming programs. It will become part of the natural course of our use of the web. I have confidence in this prediction because Bill Gates and Steve Jobs, when they were on a stage together, predicted this as well.
2. I also think that nanotechnology will be the poking its head into the communication world. I have no idea in what way (if I did I’d be talking to a stockbroker right now). I just think it's going to be something we will paying attention to.
3. And of course, during the next 500 episodes there will be talk about new (misguided) studies showing that the latest communication tool is a “drain on worker productivity.”
What do you think?
Saturday, November 07, 2009
Today I attended the PRSA National Assembly as a delegate for the San Antonio chapter. The national organization was attempting a massive rewrite of the organization’s Bylaws, a task that has preoccupied the group for nearly 2 years.
While I was honored to attend and vote on behalf of the chapter, there are a number of things about attending an assembly of this nature that are extremely frustrating. Early in the process, we debated the merits of how to select board and directors, how the nominating committee should be comprised and other details that were mostly about housekeeping and governance.
Surprisingly, many of these items were contentious to a significant number of chapters, sections and districts.
No single item was more contentious than the basics of defining who should be allowed membership in the organization. Article III, Amendment 109, in which the organization was attempting to add the words “and communications” to every reference in the Bylaws, was the most hotly contested of all.
Semantics underpinned every aspect of the discussion, with repeated references to the concept of “expanding the definition of who can come into the tent” and many speakers spoke for and against who and what we should be called, what our job titles currently reflect. One speaker even quoted a textbook definition as part of the argument for striking the more encompassing definition.
What was disturbing about the discussion is that many speakers in favor of the amendment had a “sky is falling” approach to any changes which would expand the definition of public relations. Those who opposed felt that they already had a more encompassing definition of what they do and wanted the amendment to reflect that diversity. What delegates didn’t really consider is one of the keys to membership in the organization in the first place is that 50% of a members’ activities be focused on public relations. (Already part of the bylaws and not considered at all today).
In the end, the group voted 151-117 to keep the definition of public relations pure. This was a victory for some and a great loss for others.
Next year, I think I will propose an amendment at the assembly in which we debate the validity of including the word “society” into our name.
Tuesday, November 03, 2009
The deadline for applications is Friday, November 6. Applications may be sent to Trisha Box at firstname.lastname@example.org.