tag:blogger.com,1999:blog-20910841.post6169116859097149218..comments2024-02-13T21:49:28.948-06:00Comments on San Antonio: Byline Blog: America's Companies are NOT Hiding Social Media EffortsKami Huysehttp://www.blogger.com/profile/13163475642992019069noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-20910841.post-11347203419089502762010-04-13T23:34:39.679-05:002010-04-13T23:34:39.679-05:00You have misunderstood what i mean when i say comp...You have misunderstood what i mean when i say companies are hiding their social media involvement. <br /><br />All of the Fortune 10 have some form of involvement in social media, from LinkedIn to Facebook to Twitter, as noted in the report I linked to from Burson.<br /><br />THe point is that companies that are open to two-way communications make it easy to reach them in all channels where they have content, including social media channels.<br /><br />the idea that companies are afraid of failure is so 1999. Social media has led to more success stories than failures, and the ROI can be measured in at least 100 different metrics. The metrics are not so different from the ones that measure PR.<br /><br />The social media train left the station a long time ago. Sadly, the vast majority of PR people were not on it.<br /><br />PR is slow to adapt, stuck in the model of traditional media being the only media that counts; thinking that message control still is an option.<br /><br />Not so anymore. <br /><br />For the record, until 1995, I ran a PR firm with my name on the door and blue chip clients. Saw the internet, saw the future, walked away from PR and never looked back.B.L. Ochmanhttp://www.whatsnextblog.comnoreply@blogger.com