Tuesday, June 14, 2011

PR News RoundUp ~ June 14, 2011

From PR Daily News Fee
Webinar alert: Get your news release noticed on social media
Communications expert Shel Holtz will show you the core elements of a social media news release, and how to get started on yours. Read story.

From PR Daily News Feed
A PR pro’s guide to choosing keywords for your Web content
You can use a free tool from Google to determine which words people are using to find your product or service. It’s easy. You just need a little guidance. Read story.

From PR Daily News Feed
HP takes malaria fight mobile
HP is equipping health-care officials in Africa with cell phones that help them spot outbreaks and exchange information. Read story.

From PR Daily News Feed
Study: Most online users are affluent, college educated
Popular belief says anyone can publish content on the Internet and become an influencer, but a new study shows that those without higher education are left out. Read story.

From PRSA Issues & Trends
FCC Report Finds Major Shortage of In-Depth Local Journalism
An explosion of online news sources in recent years has not produced a corresponding increase in reporting, particularly quality local reporting, a federal study of the media has found. Read story.

From PR Daily News Feed
Dow PR campaign backfires: Author rips company in YouTube video
Don’t ask someone to record a video touting your sustainability project if that person thinks the project is worthless. Read story.

From PR Daily News Feed
4 interview nightmares that drive PR pros nuts
Ever find yourself in one of these scenarios with a client? Here are some ways to make sure it never happens again. Read story.

From PR Daily News Feed
7 video mistakes that communicators should avoid
Video pros explain ways to steer clear of these common gaffes when shooting, editing and posting video content. Read story.

From PRSA Issues & Trends
Study: Use of Social Media in Public Relations Campaigns Growing
The results of the Social Media Reality Check 2.0 survey are clear: public relations practitioners continue to find value in using social media, as consumer use of social networking tools grows. Read story.

From PR Daily News Feed
9 ways to land a PR job after graduation
The job market may seem grim. (A recent study says 85 percent of this year’s grads will return home.) But, don’t fret; here are some tips to help you find that first job. Read story.

From PR Daily News Feed
8 overlooked ways to manage successful Facebook pages
Many companies have Facebook pages, yet most don’t use them to their full potential. These tips offer new ways to make the most of your page. Read story.