Creating an Award-Winning Campaign - Resources

During today's chapter luncheon, Debbie, Randy & I shared some tips for creating an award-winning campaign. Here are some sample award entry summaries that we referred to.

• WONKA Arte Brings Life to Day of the Dead
• LULAC Brings Presidential Contenders Center Stage to Latino Voters
• IDRA study - sample objectives

Another great place to look is the PRSA national website where there are tons of winning case studies (It's in the section of the site that's for PRSA members only.).

Also, the National School Public Relations Association website has the summaries of award winners.

There are some webinars coming up on measurement and evaluation. Remember that these webinars are now free to PRSA members!

I mentioned that Angela Sinickas is a great resource (she happens to be leading a couple of the webinars). Another expert is Katie Delahaye Paine. Both are top experts in PR measurement and evaluation. And they both have free email newsletters with lots of great info.

PRSA's Tactics publication recently had a couple of articles on measurement (May 2011; free online for members).

• "The Strategic Approach: Writing Measurable Objectives."
• "Deliverable Objectives: Considerations for Creating Measurement Plans."

PRSA's Srategist had a great article, "Confessions of a Silver Anvil Judge," that I've referred to several times (Winter 1998).

Upcoming Award Compeitions

• PRSA San Antonio Del Oro Awards
• PRSA Bronze Anvil Awards 
• PRSA Silver Anvil Awards
• Texas School Public Relations Association Awards
• Association for Women in Communications San Antonio
• IABC San Antonio

 Finally, here is my silly look at the four parts of an objective.