Here are some excellent resources that have been provided by PR bloggers.
Top tips for PR photos
Sean McManus of Prompt Communications Ltd writes: “Given two stories that are roughly equally interesting to readers, the one with a strong picture stands a much better chance of coverage. In some cases a weaker story with a good picture will get coverage over a stronger story. Print is a visual medium.” He then follows with 10 really good tips that we should all memorize.
Blogger Relations 101
Lee Odden of the Online Marketing Blog provides a list of five guidelines for pitching bloggers “sure to help you resonate with the blogger audience.” He then provides an excellent list of links to other resources on blogger relations.
Google News Releases Guidelines
If you depend on Google News to monitor coverage of a client or your organization, this one’s for you. Steve Rubel of Micropersuasion announced recently that “Google News has posted a bunch of new help pages that explain what content is indexed in the site and why.” Read more at Steve’s post.
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