Thursday, June 07, 2007

Lesson Four: Using Delicious

Learn About Social Media from Your Desk

So far, we’ve been focusing on the basics of social media: RSS, blogs and podcasts. But there is much more. So if you’ve been worried that you’re not being “social” enough because you haven’t gone to the trouble of starting a corporate blog or podcast, you can relax. There are some tools online that will help you with your everyday work and hobbies and they don’t require planning teams.

One of these is Delicious (or This is a social bookmarking site. Basically, when you find some web page online that you want to bookmark, rather than adding it to your favorites – which are stored in your computer or server – you bookmark it to your personal Delicious page. You assign it “tags” or keywords. And wa-la, you’ve dipped in your toe, and you’ll never turn back.

One advantage is that you can access your bookmarks from any computer. You can also add to your bookmarks from any computer. But this is just the beginning. There are several ways Delicious can help you in your PR work. More on that later.

Your first assignment is to set up a free Delicious account. Go to Click on “Get Started.” All you need is a username and password.

Then be sure to do the next step to installs buttons. That way, when you see a web site or blog post that you want to bookmark, you can just click a button on your browser bar. And you’re off!

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