Sunday, July 22, 2007

Don't Miss Our Local Teleseminar on Integrating New Media Into Mainstream PR Campaigns

PRSA is hosting another teleseminar on Tuesday. Our chapter will be hosting a viewing site to save you money. It normally would cost $150 for PRSA members and $250 non-members.

But at the San Antonio-sponsored location, it's free for members and only $20 for guests.

But who care's if the topic is relevant and if the speakers aren't good.

Well I can vouch for this one. I've heard one of the speakers (Katie Paine) and the moderator before. They are excellent speakers and they are practical and very helpful.

Here's the description of the teleseminar:

In the age of citizen journalism, businesses can no longer hide behind a veil of secrecy; they are naked to the public eye. One false step can have devastating consequences for a company’s online reputation.Spurred by the advent of online publishing tools like blogs and podcasts, organizations are circumventing the news media filter.

Forward-thinking PR practitioners are telling their stories themselves, and they’re utilizing search engine optimization, web content management, audio and video on demand, RSS, social bookmarks, social networking and virtual environments to do it by engaging their constituents in a constructive, mutually beneficial dialogue. Find out from these PR thought leaders how they successfully integrate new media into mainstream PR campaigns, and how you can apply their techniques, in this latest “Meet the Media” teleseminar.

You will discover:
• Why PR professionals are best situated to capitalize on social media.
• How to win internal and external support for new media initiatives.
• The benefits and drawbacks of the various enabling technologies.
• How these subject-matter experts create a compelling business case that wins budget approval for social media initiatives that take organizations and clients into uncharted waters.

Moderator: Public relations executive and new media pioneer, Eric Schwartzman, founder and chairman of online newsroom provider iPressroom and managing director of Los Angeles public relations firm Schwartzman & Associates. He also produces the PRSA award-winning PR Podcast “On the Record...Online.”

Phil Gomes, Vice President, Edelman
Greg Jarboe, Founder, SEO-PR
Katie Paine, author of KDPaine’s PR Measurement Blog

Tuesday, July 24, 2007 1:45 PM - 3:00 PM
American Red Cross, San Antonio Area Chapter, 3642 E. Houston St.

So come on. It's not that much time out of your day and you'll learn useful information. Plus it won't cost much -- especially if you are a member.

Register now!

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