As you may have heard, our own PRSA board member Kami Watson-Huyse, APR, was instrumental in integrating social media into the PRSA international conference last week. She and Eric Schwartzman gathered up a team of heavy hitters to live blog the event, post photos, record videos and produce podcasts during the conference. It was a pretty impressive feat. If you couldn’t attend the conference, you can still get a taste of it at the conference blog.
What I am really excited about, though, is the series of interviews conducted at the event that Eric will be releasing. I’m sure you can find them somewhere on the conference web site. But I know you can hear them through Eric’s On the Record Online podcast (which is a good one to stay subscribed to).
The first interview he released is of Kami to boot. And it is a really good interview. (Yes, Kami is my friend, but I really mean it.) Among other things, she talks about the importance of using social media as a tactic in ways that tie it to the overall goals of the program.
So click over there now and listen!