There was an interesting article in AdAge recently about 10 things college students don’t know about marketing. The article was titled, “Millennials: Clued In or Clueless” (Nov 19, 2007, registration required). According to the author, Carol Phillips, college students don’t know that the “average household income does not support a cleaning lady” or that “retailers, not manufacturers, set the price.”
The article describes each of the 10 briefly and provides – in one or two sentences – the implications for marketers. It’s a useful piece for a 101 on marketing as well as for getting a better glimpse of today’s college students.
The only one I raised an eyebrow about is the one that says college students don’t know “it’s illegal for ads to lie.” Granted, I am a GenX and am thus highly skeptical of ads. And I majored in advertising – knowing I would never be an advertiser. But come on, no lying in advertising? No stretching the truth even a little? No misleading claims? No pretending the blue blade cuts better or that the right beer can get you girls?
Well, I feel so much better now. I can keep my finger off the mute button when the TV commercials come on. I can even let my kids watch them.
So that’s why the sun was shinning brighter today (cue sappy background music).