Here’s a cool tool you might want to try out. It’s HubSpot's Press Release Grader. This is a free online service that evaluates your news release. Some results it will provide are: a “gobbledygook” score, readability levels, link analysis, word cloud and SEO score.
Todd Defren shares his summary on his PR Squared blog, as does Melissa Underwood of Ragan.com.
The grader’s web site even has provides a very helpful six-minute video overview that walks you through the process. Check it out!