The Society for New Communications Research has released a new research study, New Media, New Influencers and Implications for Public Relations, and made it available free online. It gives case studies of several companies regarding their use of social media. Here is the description from their web site…
Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight this research study by the Society for New Communications Research. The report also
features detailed findings from a survey of communications and marketing professionals focused on changing patterns of influence resulting from social media and other new communications technologies. This study was made possible by a grant from the Institute for Public Relations & Wieck Media.
And don't forget to sign up for our chapter's professional development session on social media!