Donna Papacosta presents a great example of how Twitter can be used to support real communication goals. In her Trafcom News podcast, she recently interviewed the mayor of Oakville, Canada. Mayor Rob Burton wants to be the “most accessible and engaging mayor in the history of Oakville.” And he is genuinely looking for opportunities to do just that. Some tactics have worked better or gained more traction than others. But the key is, he’s not afraid to try something new.
Listen to the interview in Trafcom News Podcast 88.