The decision to use social media at the organizational or corporate level requires looking at the culture of the organization itself. Are you ready to be in real conversation with your customers or partners? Are you ready to listen?
Jeremiah Owyang of Altimeter Group has developed a web strategy matrix that he calls "The Eight Stages Of Listening." I like it because -- like most things in life -- it's not an all-or-nothing approach. Take a look and see where your organization is in the matrix. It's a good tool as we set goals for 2010.