By Christi Fish, PRSA San Antonio Area Chapter board member
“Next to excellence is the appreciation of it.”
author William Thackeray
All my life, I’ve heard people say the desire to be appreciated is a shortfall that deteriorates the spirit. They suggest rewards should come from within. They claim human nature prevents us from celebrating the achievements of others.
How mistaken they are!
I believe professional recognition nurtures perseverance. Celebrating the accomplishments of our industry’s leaders demonstrates our collective commitment to integrity. Recognizing award-winning work allows us to stay abreast of our industry’s best practices.
Day in and day out, public relations professionals in the greater San Antonio region improve society by delivering messages that raise awareness of important issues. And that’s no easy task.
To develop a communications plan, we research issues, gather facts and confirm our sources. We set objectives and goals. We identify our target audiences and craft key messages. We monitor the success of our campaigns and strategize ways to make our communications even more effective. All the while, hanging in the balance are reputations that take a lifetime to build and a moment to destroy.
This year, members and friends of the San Antonio chapter of PRSA will gather at the Bright Shawl in downtown San Antonio on March 6 to celebrate the region’s best professionals. Awards will be given in three categories. Del Oro Awards recognize outstanding communicators. La Plata Awards recognize outstanding communications campaigns. El Bronce Awards recognize outstanding communications tactics.
We invite you to submit your best work in this year’s competition. Thursday, March 4 is the deadline to enter your campaigns and tactics in the La Plata and El Bronce categories, respectively. The deadline to nominate outstanding communicators for the Del Oro Category is Thursday, March 18.
More importantly, mark your calendar for the Del Oro Awards Banquet on Thursday, May 6.
We hope to see you there!
