Group blog of the Public Relations Society of America in San Antonio
Wednesday, February 16, 2011
Ready to Try QR Codes?
More and more people are accessing the web through their mobile phones and tablets (see a cool infographic). Enter the QR Code (aka quick response codes). While they’ve been in use big-time in Japan for several years. They’re just now catching on here. You’ve probably been seeing them around a lot lately. They’re in magazines and direct mail promotions. They’re also popular on posters at events.
With a QR Code reader on your smart phone, you can scan a code and be taken to some content on your phone. It might be a coupon, a video, a mobile website, or something else.
You can get a bit of a crash course by listening to Eric Schwartzman’s On the Record Online podcast where he interviews Wayne Sutton, (@socialwayne) business development and marketing specialist at TriOut, and Master Sergeant Donald Preston of US Forces, Japan. They talk about their experiences using QR Codes for organizational communications and they point to resources for you.