Wednesday, April 06, 2011

PR News Round-Up ~ April 6

From PR Daily News Feed
Presentation tools: 9 ways Prezi will refresh your next speech
This social media tool is a digital canvas that knows no bounds. So, how much do you know about it? Read story.

From PR Daily News Feed
7 common pitfalls of PR campaigns
Don’t spoil all your hard work by making these mistakes. Read story.

From Ragan's Daily Headlines
How to minimize gender bias in your writing
by Deborah Gaines
These gender-neutral terms will lessen the likelihood of offending your audience. Read story.

From Ragan's Daily Headlines
7 speechwriting techniques to grab audiences—and call them to action
By Russell Working
A speechwriting pro offers tips to open and close with: Look to the Cowardly Lion and Malcolm X. Read story.

From PR Daily News Feed
PR industry exposé lands major literary award
Former health-care PR exec Wendell Potter’s book Deadly Spin captured the 2011 Ridenhour Book Prize. Read story.

From PR Daily News Feed
3 blogger relation blunders to avoid
Reaching out to bloggers for coverage? Better avoid these gaffes. Read story.

From PR Daily News Feed
Scoring coverage: Anatomy of a successful email pitch
A PR Daily contributor, who slammed a PR pro for a lousy email pitch, highlights one that worked well, including lessons that you can apply to your job. Read story.

From PR Daily News Feed
FTC issues $250,000 fine for fake online review
The Federal Trade Commission took decisive action against a company that paid affiliate marketers to write positive reviews of its product. Read story.

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