Thursday, July 19, 2012

The "R" in PR

By Randy Escamilla, APR

The PRSA-San Antonio chapter summer networking mixers are enjoying strong support among members and future members. The Association for Women in Communications chapter along with PRSA co-sponsored the event.

An estimated 60 people attended the July 12 event at Azuca Restaurant and Cantina in San Antonio's South Town.  Roughly half of the attendees are potential PRSA members.

While the mixer is for professionals, PRSA keeps it relaxed which contributes to the event's success. Also, the co-sponsors did a great job of communicating the message and reaching out. "I received the email notification and subsequent reminder about the PRSA networking mixer and was compelled to attend by the casual premise," wrote Hart-Boillot Account Director Andrea Dunbeck.

Future member Uche Ogba from BethanyEast PR enjoyed getting to know people and engaging with other public relations practitioners. He and his wife learned about the mixer through a post on LinkedIn. "I see myself getting more involved in the PRSA-San Antonio chapter. The mixer gave me the opportunity to meet interesting people, exchange contact information, and build lasting relationships."

The payoff in a new job or big contract may or may not occur later on but no one endured hard sales or membership pitches. The PRSA networking mixer focuses on relationship-building and puts the R in public relations.

"The PRSA mixer provided a forum to introduce those folks I know well to each other, hopefully expanding their communities. As I headed home for the evening, I felt rejuvenated by my growing personal community-a truly successful networking event," Dunbeck said.

For more information about public relations visit PRSA-San Antonio.

Randy Escamilla, APR, is on the board for PRSA San Antonio. 

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