Saturday, July 08, 2006

Social Media: Measuring Where You Are

Are you wondering how, or if, social media tools can be successfully used in your organization?

Taking the pulse of the employees that are essential to move such programs forward can be one step toward integrating some these new tools into your communications programs.

Dan Greenfield of the blog Bernaisesource offers the following survey (pdf)
to be given to employees of an organization just to see where everyone is at concerning social media.

Sometimes knowing where you are starting can help to determine the level of education needed to successfully integrate social media tools such as, blogs, podcasts, video-blogs, and wikis (among others) into your over public relations strategy.

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