How do you eat an elephant?
One bite at a time.
The same is true for learning about social media and its uses for public relations. Make a New Year’s resolution to watch this PRSA chapter blog for monthly simple assignments designed to introduce PR professionals to different facets of new media (blogs, podcasts, wikis, etc.).
During the first week of each month, there will be a new “assignment” that can be done in less than an hour. Throughout the month, extra credit assignments will be posted.
And the best part is that there are no grades and nothing to turn in.