Thursday, March 29, 2007

Resources for Learning about the Blogosphere for PR Folk

Next installment of "Learning about Social Media from Your Desk."

As we wrap up this two-month lesson about blogs, I have listed some resources for you below. We spent two months on this topic because there is so much to cover. And we will actually come back to it later on to focus on blogger relations more specifically. The resources below are in no particular order.

1. "Introduction to Blogs" (I mentioned this one in a Friday, June 02, 2006, post)
The full title is: Introduction to Blogs: A quick guide to understanding and maximizing communication efforts in the blogosphere. This five-page document by Bacon’s Information Inc., discusses four reasons blogs have gained popularity, four general types of blogs, tips for working with blog writers, tips for monitoring the blogosphere, and tips using blogs as a marketing tool. While not being as comprehensive as some of the other resources I’ve found, this is a quick-read and good as an introduction (as the title indicates).

2. Waggener Edstrom Worldwide has several useful resources that I listed in a Monday, July 17, 2006, post, including: Are You Listening: Understanding the Blogosphere from a Communications Perspective (Part I) and Engaging the Blogosphere: Creating Connections and Fueling Conversations (Part II) (in pdf).

3. Online Tutorial Introduces You to Social Media (from my Tuesday, August 01, 2006 post). Capture the Conversation has posted on their web site a set of tutorials that are really cool. If you’re waiting for someone to show you how, you can stop waiting. These tutorials range from about three minutes to 10 and give you basic info on how to use a particular tool and why. Here are some related topics they’ve created tutorials for: How to Post a Comment on Blogs, Receiving Blog Trackbacks, Strategic Blog Commenting, Subscribing to a Blog via RSS Feed, and Setting Up a Technorati Account.

Next week, we’ll start a new topic: Podcasts!

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