Learning About Social Media from Your Desk
The eMarketer Daily newsletter reported in June that “nearly two-thirds of U.S. business professionals use personal and professional social networking web sites, according to the Social Network Practitioner Consensus Survey from the Institute for Corporate Productivity (i4cp), conducted in conjunction with HR.com.”
The survey found that social networks are used in large proportions to:
• keep internal staff and remote employees connected,
• connect with potential clients and showcase skills,
• share best practices with colleagues, and
• get answers to issues they were currently facing.
eMarketer quotes Jay Jamrog of i4cp: "We expected to see a number of respondents utilizing social networking sites like MySpace and Facebook for personal reasons, but we were intrigued at the high percentage of business professionals that use social networking for professional purposes."