Tuesday, the Public Relations Society of America published a blog post by Paul Gillan, Remind us again why you aren't blogging, to kick off its 2007 International Conference Blog, PR|Evolution. The conference will be held October 20-23, 2007 in Philadelphia. You can register by clicking here.
In the first post, Gillan gives five reasons for launching a blog backed by examples of companies that have capitalized on each.
Reinforce an image: Southwest Airlines' frothy, fun Nuts about Southwest blog
The blog will have two or three posts a week from conference presenters as we lead up to the conference and Paul Gillin, Katie Paine, Josh Hallett, Peter Himler, Eric Schwartzman, and myself will be live blogging during the conference.
We plan to use Flickr, YouTube and Twitter to catalogue and communicate with those of you that are there and those that aren't. We also plan to include a few podcasts.