I got an e-mail from a friend the other day who was looking for quick suggestions on how to monitor blog coverage or conversations. I thought I’d share my answer with you and you can add your suggestions as well if you’d like.
There are three big services – free. I use the first two all the time. I’m going to check out the third. Just like free media monitoring, it’s beneficial to use more than one source.
Google blog search http://blogsearch.google.com
The advantage that Technorati has over the others is that it somehow calculates a ranking for each blog which can help you determine which ones to target. The disadvantage is that its searching capabilities have declined significantly in the last year. So you will miss some important ones if this is the only service you use.
A really good paid service that I've tried and loved is Custom Scoop. It does media monitoring including blogs. You get an e-mail each morning listing and linking to all your coverage for each search term. You can do a free trial through: http://www.customscoop.com/fir (FIR just stands for the For Immediate Release podcast, one of three PR/comm. podcasts I don't miss.)