Wednesday, October 13, 2010

PR News Round-Up ~ Octobe 13, 2010

Forbes via PR Daily Newsfeed
Study: Twitter followers more valuable than Facebook fans
Not sure which social media channel to pour your marketing dollars and time? A recent Forrester study found that — while it’s difficult to quantify Facebooks fans and Twitter followers with an absolute value — Twitter followers are “more likely to buy from brands they follow (37 percent vs. 21 percent) and recommend brands to friends (33 percent vs. 21 percent),” reported Forbes. “These two factors are the yardsticks by which many social media branding campaigns are measured,” Patrick Vogt noted for Forbes. Facebook’s big perk: The opportunity for advertising on the social network is “unparalled,” said Vogt. Read Story.

The Guardian via PR Daily Newsfeed
Survey: 27 percent of Web users share 87 percent of the content online
Some interesting and useful results from a CNN survey on how stories are shared online. Turns out most articles are shared by only about a quarter of the users, according to the survey. As you probably imagined, Facebook, Twitter, and YouTube trumped e-mail for how people share links. Perhaps most fascinating is the research identifying the reasons people in different regions share news and what kinds of stories they share. In North America and Europe, users had more altruistic reasons for sharing content, the survey said (as reported by The Guardian). “The majority of shared content, around 65 percent, was major current news stories, 19 percent was breaking news and 16 percent was made up of watercooler funnies or quirky news,” according to The Guardian. Read Story.

From Communication Overtones
A Commonsense Approach to Measuring Social Media
The problem with communication and relationships, which are both the hallmarks of social media, is that their effects are often a challenge to quantify. Most people don’t know how to connect online efforts to bottom-line sales, amount of funds raised or other business results, or even to softer measures like improved relationships and competitive advantage. Read Story.

From The Business Insider
9 ways companies blow press ops
“Getting the media to pay attention to a company announcement is one part common sense, one part timing, and one part luck,” writes Beth Monaghan of IngLinks. “Luck aside, there are some things you can do to increase the chances that the media will take notice and prioritize your news over the hundreds of press releases they see each day.” How do you make sure that you don’t sabotage your press announcement? Learn from these common mistakes that companies typically make. Great advice. — Matthew Royse Read Story.

From Open Forum
5 trends that will shape small business in 2011
Every “trend prediction post” I have read has included the emergence of mobile as a trend. Now that it's come true, it's safe to predict it again! Next year should also hold some much-needed cooperation between traditional and social media, online and offline strategies, and the automation of “social circle” recommendations. Take a look at what’s new for 2011. — Claire Celsi Read Story.

Lies, damned lies and statistics
The largest and most comprehensive study of the global digital consumer — ever . What if I were to tell you that you could have access to the most complete study of the global digital consumer for free — is that something you might be interested in? Show of hands? Thought so; this stuff is gold dust. Now, go soak it up! — Adam Vincenzini Read Story.

NPR via PR Daily Newsfeed
NPR releases survey results on its users’ Twitter and Facebook habits
It’s not every day you gain access to the online insights of a media outlet’s followers. That’s why I love this summary and presentation by NPR. From a purely selfish and public relations perspective, I would love to see more outlets publish this type of information on their users. If you’ve seen other outlets provide this type of information share the links with us.—Allan Schoenberg Read Story.

From Mayo Clinic Center for Social Media via PR Daily Newsfeed
Mayo Clinic announces new social media network for healthcare communicators
If you work in PR, marketing, or internal communications, sit up and take notice. The Social Media Health Network is “a group dedicated to using social media to promote health, improve health care, and fight disease,” says Lee Aase, the head of social media at Mayo and a huge pioneer in the online healthcare revolution. Members of the network will learn best practices through conferences and webinars, and by sharing training materials and resources on a new member-only website. Mayo announced the network at the sold-out Second Annual Social Media Summit, which was produced by Mayo and Ragan Communications. The website for the network,, will launch Oct. 25. (Mayo and Ragan will partner on three major healthcare conferences in 2011, concluding with the biggest event of them all in Rochester, Minn., in September. Members of the network will receive big discounts.) Read Story.

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