Friday, October 01, 2010

PR News Round-Up ~ October 1, 2010

by Brian Clark
The Three Key Elements of Irresistible Email Subject Lines
Email is back. Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches. Read story.

From Newsworthy via PR Daily Newsfeed
New (and free) website compiles contact info of reporters and editors
Looking for a journalist’s e-mail address or phone number? Have your tried PressWiki yet? It’s a free database packed with contact information from countless media outlets. For instance, want to pitch a healthcare story at the Billings Gazette? On PressWiki you can find the e-mail and phone number for the paper’s medical reporter. Read story.

From Justin case you were wondering via PR Daily Newsfeed
Don’t hire millennials to run your social media
Remember when Pizza Hut let the interns run the company Twitter account? It made the Stupid Business Moves Hall of Fame. One year after the “Twintern” incident, as it was called, Fleishman-Hillard’s Jay Goldsborough has extracted a few lessons for other companies. He wants organizations to ask a few questions before they make big choices about social media, among them: “Why are you looking at social media as a position you have to fill?” and “What does the millennial you want to hire know about strategic communications?” Read on, and you won't end up with egg — err — pizza on your face. — Jackson Wightman. Read story.

From Adweek via PR Daily Newsfeed
The 25 most important brands to women
On Monday, Women at NBCU — which is NBC Universal’s female-targeted marketing initiative — unveiled a monthly brand index to measure the 25 brands that are most important to women. The index is based on online search data, social media buzz, and person-to-person conversations, according to an NBC Universal press release. The top five brands for the month of August are Walmart, Target, Verizon, eBay, and AT&T. Check out the remaining 20 brands. (Image via) Related The Daily Beast In terms of women and political brands, a Gallup poll shows white females are deserting the Democratic Party “in droves,” reports The Daily Beast. Read story.

From Mashable via PR Daily Newsfeed
Study: Fewer people creating content on the Web
New data from a Forrester study that tracks consumer trends and behavior broke down Web users into seven types, one of them being “creators.” In the U.S., the creator type has shrunk 1 percent since last year, according to the data. Meanwhile, the “joiner” category saw an increase of 8 percent, indicating social media is still on the rise. Read story.

From Brooke Nolan's Blog via PR Daily Newsfeed
5 reasons hyperlocal news sites should be part of your next campaign
Newspaper sales are declining, but one sector is benefiting — the hyperlocal news site. For example, there is AOL’s Patch in the U.S. and Northcliffe’s Local People in the U.K. PR Daily Europe contributor Brooke Nolan explained five reasons why you should include these platforms in your next PR campaign. Good advice. Read story.

From The Toronto Sun via PR Daily Newsfeed
Study: Quarter of all social media users are older than 65
Grandpa loves social media. Grandma, too. Citing a Pew study, The Toronto Sun reports, “A full 26 percent of Internet users over the age of 65 are now visiting social networking sites such as Facebook.” This means that you must not only focus your campaign on young whippersnappers, but also for those 65 and older. Related How AARP built a social media hub for the 50-plus set. Related MyRaganTV AARP's chief communication officer spoke with Ragan CEO Mark Ragan about the myth that people 50 and older don't use social media. Read story.

By David Kirkpatrick, Washington Post
Five myths about Facebook
Movies often have Web sites, but it's not so often that Web sites have movies. Facebook, of course, is not just any Web site; in the 6 1/2 years since founder and chief executive Mark Zuckerberg started the social networking service in his Harvard dorm room, it has acquired 500 million active users worldwide. It may be the fastest-growing company in history. And now, yes, it is the inspiration for a movie, "The Social Network," opening Oct. 1. Even before Hollywood got involved, however, Facebook was the subject of quite a bit of lore -- not all of it true. Read story.

From By Brian Solis - PR 2.0 via PRSA Issues and Trends
Exploring and Defining Influence: A New Study
Influence is bliss…The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social physics: for every action there is a reaction – even if that reaction is silence. And, the extent of this resulting activity is measured by levels of influence and other factors such as the size and shape of nicheworks as well as attention aperture and time. Read story.

From TopRank Blog via PR Daily Newsfeed
22 tools for social media management
For roughly the last nine months, Lee Odden, CEO of TopRank Marketing, has researched and reviewed a variety of social media management tools. The result is this list of 22 management tools, platforms, and services to “help manage and scales your online marketing efforts on the social Web,” Odden writes. Read story.

From Liberate Media via PR Daily Newsfeed
3 great tools to help your social media research efforts
This is SO useful! Andy Merchant from Liberate Media describes three tools that you can use as part of your social media preparation routine. I particularly like URLAI, which can tell you the gender and age of the author of any blog. How nifty is that?!? — Adam Vincenzini. Read story.

From All Facebook via PR Daily Newsfeed
Facebook pitches its services to PR professionals with live meeting, Facebook page
PR pros from companies and agencies visited Facebook’s Palo Alto, Calif., headquarters last week. “A report on the Reuters Mediafile blog says Facebook officials … explained how tools such as live-streaming special events or finely targeting marketing pitches could help PR campaigns, with the formal presentation followed by canap├ęs and drinks on the roof. The social networking site has also set up a page for PR professionals with information such as how to ‘like’ any article online, using a Firefox plug-in, or tips on live-streaming. The page, set up at the end of last week, has 258 fans so far.” Read story.

From Socialbrite, via PR Daily Newsfeed
10 tips for planning a successful webinar
Webinars are a great marketing tool for your organization. They can help your brand or client share valuable information with your stakeholders. But what are the major steps in organizing one? Here are 10 ways to help you host an engaging online seminar. — Matthew Royse. Read story.

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