Friday, November 12, 2010
Intel Sponsors Social Media Scavenger Hunt at Moms Event in San Antonio
Key to this promotion was that it was integrated into the goals of the event for moms to network with each other and meet other moms as well as to experience San Antonio. And they learned a bit about Intel in the process.
Another big sponsor is Chevy. Moms were able to test drive different models, including the new Cruze and a Corvette Grand Sport (there was a big line for that one). The test drive route took the moms to see a San Antonio mission and they were entered into a drawing for free tickets to a suite at the Spurs game that evening.
Finally, there was a hospitality suite where moms could test out the new XBOX with Kinect that lets you get on your feet to play without a remote control.
So if you’re wondering how to integrate social media into a promotion strategy. Intel provides a great example.