Friday, November 12, 2010

Intel Sponsors Social Media Scavenger Hunt at Moms Event in San Antonio

I finally got to participate and the annual Manic Mommies Escape when it was held in San Antonio this last weekend. In case you haven’t heard, the Manic Mommies are a couple working moms who have been hosting a podcast pretty much ever since podcasting was invented. I’ve written about their amazing online community building before. The Escape is a kind-of moms’ retreat.

Because of their large listenership and community building (one is a full-time PR person), they’ve gotten some big sponsorships. Let me tell you about a couple.

Intel used social media tools like Twitter and Foursquare with Escape participants. First, an Intel rep led a presentation with tips on how to choose the right computer for your needs or your family's needs, in this case. They have a handy tool for this online.

Then they had participants form teams of four for a social media scavenger hunt in downtown San Antonio. They had a list of 10 locations where teams would go, check-in using Foursquare, follow the instructions that Intel had set up in the Foursquare Tips section, and post a photo on Twitter via Twitpic. Teams that went to at least five spots were entered into a drawing for free laptops that were awarded the next day.

Key to this promotion was that it was integrated into the goals of the event for moms to network with each other and meet other moms as well as to experience San Antonio. And they learned a bit about Intel in the process.

Another big sponsor is Chevy. Moms were able to test drive different models, including the new Cruze and a Corvette Grand Sport (there was a big line for that one). The test drive route took the moms to see a San Antonio mission and they were entered into a drawing for free tickets to a suite at the Spurs game that evening.

Finally, there was a hospitality suite where moms could test out the new XBOX with Kinect that lets you get on your feet to play without a remote control.

So if you’re wondering how to integrate social media into a promotion strategy. Intel provides a great example.

1 comment:

Drifter said...

Thanks for the Intel tool reference, I found it very handy to analyze my needs. :)