Using Social Media Strategies in Traditional PR Programs

Shift Communications announced in its blog today that it has released a 30-page “PR 2.0 Essentials” document today that covers the use of social media tools for public relations. They are sharing it with the PR community free of charge.

The document includes information about how to incorporate new media strategies in your public relations programs such as: RSS, blogging, memes, tagging, poscasting, wikis, social networking, social bookmarking, the social media release, instant messaging and SMS (messaging for cell phones).

While not complete, no such resource will ever be due to the rapidly evolving nature of the Internet, it has a lot of great resources and I recommend you download the document (direct link to the pdf) as a reference.

It is also a good read-ahead companion for our upcoming professional development seminar on August 30, 2006.

PRSA and IABC have teamed up with Frost Bank to bring Shel Holtz, a well-known blogger and podcaster in the area of public relations, to San Antonio. He was the top-rated breakout speaker for the recent IABC International conference.

If you will be anywhere near San Antonio on August 30, be sure to register for the seminar.

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