Sunday, August 26, 2007

ABCs of Facebook

Learning About Social Media from Your Desk

While Facebook was originally designed as a tool for college students to network online, today, more than half of its 35 million active users are not college students, as reported in the August 20 issue of Newsweek, “Facebook Grows Up.” The growing population of Facebook users are above college age, and many are professionals.

Two things occurred in the last year to stimulate its dramatic growth. First, registration was opened to everyone. It no longer requires that you be invited by a current user. Second, developers started filling Facebook with tons of applications that people can use within Facebook. Many of those applications are rather silly, but some are quite practical.

So how can you use Facebook in a communications function? Interestingly, in many companies, employees are using Facebook to connect with each others in ways that they need but their Intranets won’t facilitate. In fact a few companies didn’t know this was going on until their IT departments banned use of Facebook at work and were met with huge outcrys from employees who were using Facebook to get their jobs done better.

Several of the podcasts I listen to have created fan groups in Facebook. I find it an interesting idea, though I think each is still toying with ways to make their groups more useful to everyone involved.

For more on this subject (and as your homework), listen to the New Comm Road episode #033 “Building Facebook Communities” by Bryan Person.


Matt Staggs said...

Hi San Antonio Bloggers,
I've just discovered your weblog here, and have enjoyed what you have to offer.
I was wondering if perhaps you might be able to offer some advice on relocating for PR professionals? It's a topic that at present is near and dear to my heart.
I currently reside just outside Jackson, MS, and am trying to land a job in San Antonio. I love the city, and am ready for a big change in my life. However, as an outsider, I'm having trouble finding a position: I can't get an interview without a local address, and I can't get an address without a job.
Anyway, I thought that perhaps I might not be the only person in such a predicament, and this might be an interesting topic for you to cover.
In the meantime, feel free to drop me a line at mattormeg(at)gmail(dot)com.

Matt Staggs

Christie Goodman, APR said...

Thanks for your note Matt. It's been over a decade since I was job hunting so I am going see if any of the other Byline bloggers in our group have some suggestions. I'm also going to get you in touch with our job bank coordinator.