Tuesday, August 21, 2007

Top Media and Marketing Blogs Ranked by AdAge

Earlier this month, the folks over at Advertising Age kicked off a real-time ranking of media and marketing blogs. There are almost 400 on the list called the “Power150,” even though the list has quickly grown beyond 150.

Todd Andrlik created the list and automated it, as Ad Age reports, using three objective measures: algorithmic metrics based on Google PageRank, Bloglines subscriptions and Technorati ranking. There is also one qualitative measure of some sort.

So if you are looking for something to read, check out the list at AdAge.com/Power150. Some of the ones I’ve recommended are there – as are many that I’ve never heard of.

What I find interesting is how frustrating it is to want information on how you’re doing (your web site, your blog, your podcast, your whatever), to have access to reams of data and still to just be able to get a general idea.

For example, using Bloglines subscriptions is verifiable data. It is based on something real. Yet, just because someone subscribes, doesn’t mean they read.

The same is true for my organization’s podcast. I can count page views and certain kinds of subscriptions. I can even count downloads of each audio file. But I don’t know if any of my downloaders are listeners.

No comments: