On Thursday, I led a quick demo of the free online tool, Delicious. I urge you to give it a try if you haven’t already. It’s benefits start with the small-level of personal efficiency to the larger-scale of media relations support and community building.
Here are some steps to get you started:
1. Set up a free account.
2. Follow the instructions to put the Delicious button on the toolbar of all the computers you use: home, work, etc. (this is critical and won’t mess with your computer).
3. Start bookmarking web sites as you find them over the next few days. For blog posts, remember to bookmark the particular story by clicking on the title or the date stamp before clicking the Delicious button.
4. Notice how many people are bookmarking (or “tagging”) the same sites you are tagging.
5. See what other sites they are tagging. This can help you in your research to find new resources.
6. Notice the other key words (or “tags”) they are using. This can help with your search engine optimization and news release optimization later.
7. Create a purpose-built Delicious page way to support a campaign you are working on. (See mine as an example: http://delicious.com/idra)
Below are some previous posts I’ve written and some by other folk for other good ideas.
Using Delicious in Public Relations
Lesson Four: Using Delicious
PR-Squared’s “Social Media Tactics” Series … Using del.icio.us for Thought Leadership
by Todd Defren
How I use del.icio.us for public relations
from the PlugIN to the conversation blog
Six Reasons to Use Delicious
by Cindy Stephenson on her PR Perspective blog