From Brian Solis
Rules of Engagement in Social Media
As social media continues to evolve, establishing not only policies and guidelines but also defining the “rules of engagement” will encourage thoughtful interaction as it benefits the business, brand, customer, peers, and prospects at every touchpoint. In the end, we earn the attention, relationships and business we deserve. Following is an outline of best practices to help you craft a practical set of rules that guide representatives as they engage… Read story.
From Pew Internet and American Life Project
The State of Online Video
Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States. Moreover, video creation has now become a notable feature of online life. One in seven adult internet users (14%) have uploaded a video to the internet. “We are seeing a surge in online video watching that is driven by a combination of broadband access, the increasing use of social networking sites, and the popularity of video-sharing sites,” explains Kristen Purcell, Associate Director for Research at the Pew Research Center’s Internet & American Life Project and author of the report. “To tap into these trends, untold numbers of websites now showcase online video as part of their content.” More.
From Web Worker Daily via Nonprofit Online News
6 New Terms to Use When Measuring Social Marketing Efforts
I'm normally pretty disgusted when consultants (such as myself) make up fancy new hyped-up terms for well-established concepts in order to draw attention to themselves and create anxiety-based demand in their market. But these 6 New Terms to Use When Measuring Social Marketing Efforts actually seem pretty useful. Plus, they are not named in that annoyingly cutesy way that many firms use to glue the terms to their own brand and marketing. The six terms are Attractions, Participations, Interactions, Actions, Transformations, and Transactions. Not all of these apply to every campaign or program, but I encourage you to familiarize yourself with them. Using them will lead to better designed and managed social media efforts. Read story.
From Social Media Examiner
How to Make Twitter More Useful for Your Business
If you’ve been using Twitter, you’ve likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier. TweetDeck, Twitpic and Tweetie are all examples of Twitter apps. What if I told you there was a magical place that could easily be your one-stop shop for all your Twitter needs… Read more.
At GM, four communicators oversee the Facebook page
PRBreakfastClub recently spoke with Christopher Barger, GM’s director of global social media, who mentioned that four employees have direct responsibility over the company’s Facebook page and its roughly 90,000 fans. Six employees, on occasion, tweet from GM’s Twitter account, he also said. Check out the full interview with a whole lot more about GM’s social media efforts. Read story.