Monday, August 23, 2010

PR News RoundUp ~ August 23, 2010

From The Business Insider, via Ragan’s PR Daily Newsfeed
Promotion with the Gap creates a $4 million day for Groupon
Do you subscribe to Groupon? It’s a Web-based coupon service that’s creating huge revenue for itself and the companies it partners with. On Thursday, it offered a coupon that cost $25 that could be redeemed for $50 worth of merchandise at the Gap. By dinner time, Groupon had already sold more than 300,000 coupons. That equates to a banner day for the Gap — and $4 million in revenue for Groupon. — Claire Celsi Read story.

By Arik Hanson, via Ragan’s Daily Headlines
5 recent Facebook changes you really should know about
Updated features, tools and functions might alter the way you employ the site. Read story.

From The Telegraph, via Ragan’s PR Daily Newsfeed
New entries to Oxford dictionary include ‘tweetup’
More than 2,000 new words have been added to the Oxford dictionary. Tweetup is one of them. So are cheeseball, turducken, bromance, wardrobe malfunction, frenemy, and vuvuzela. Read story.

ExactTarget (press release) , via Ragan’s Daily Headlines
Study: Twitter users three times more likely to impact your brand
A new survey by ExactTarget and CoTweet insists that “consumers active on Twitter are clearly the most influential online.” That’s a bold statement. What do you think? Here are some results from the study: 72 percent publish blog posts at least monthly; 70 percent comment on blogs; 61 percent write at least one product review monthly; and 61 percent comment on news sites. Read story.

From Convince and Convert, via Ragan’s PR Daily Newsfeed
PR firms are asking 8 questions about social media — and they’re all wrong!
Here’s one, from social media consultant Jay Baer: “How can we find a social media guru to add to our team?” Baer says a better question is, “How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing?” Check out the other seven questions.

From, via Ragan’s PR Daily Newsfeed
25 brilliant examples of Facebook brand pages
Standing out from the crowd on Facebook is one of the big challenges facing communicators. Everyone recognizes how important the platform is, but is that reflected in the creative output of the brand pages we want consumers to connect with? This great selection of best practice design examples from the eConsultancy blog is one way of getting those creative juices flowing. — Adam Vincenzini Read story.

From Inc. Technology, via Ragan’s PR Daily Newsfeed
5 secrets of highly effective Twitter users
What’s the best day of the week to spend time on Twitter? Why are retweets so important? These are just two of the questions that journalist Minda Zetlin answers to help us maximize our Twitter activities. Here’s how to get the biggest marketing bang for your tweet. — Susan Young Read story.

From SAS, via Ragan’s PR Daily Newsfeed
8 practical tips for social media measurement
How are you measuring your social media efforts? Whether you're just getting started or have spent years fine tuning your goals and measurments for social media, you'll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing at SAS… Read story.

From Mashable, via PRSA Issues & Trends
A Field Guide to Using Facebook Places
Facebook has just announced Places, the long-awaited feature that brings location-based functionality to the most popular social network in the world. (Includes section on privacy). Read story.

From PC World Business Center, via PRSA Issues & Trends
Three Ways Business Can Take Advantage of Facebook Places
Facebook CEO Mark Zuckerberg unveiled the new Facebook Places location-based check-in service at a press event yesterday. Following in the footsteps of services like Foursquare and Gowalla, the Facebook Places service provides businesses with a platform for marketing and promotion, and provides an opportunity to build customer loyalty. Read story.