Friday, August 06, 2010

San Antonio Corporate and Community Leaders Elevate Public Relations

Jaime Castillo, Office of the Mayor talks as(pictured left to right), Mike Bennett of the American Red Cross, and Dan Decker, SeaWorld San Antonio look on during in a social media discussion at the PRSA-San Antonio August luncheon at the Bright Shawl.

· SeaWorld San Antonio saved $2.6 in advertising costs when it opened

its 100-foot tall Journey To Atlantis rollercoaster several years ago.

· The American Red Cross raised $38 million dollars in donations by using a text

message campaign to help the Haitian earthquake victims.

· The Mayor of San Antonio invites a video blogger from the San Antonio Express-News

and documents his first day in office.

These three examples are indicative of the major shift social media is leveraging among San Antonio’s corporations, non-profits and government.

At the August PRSA luncheon titled, “Empowering Communicators,” Jaime Castillo, Senior Policy Analyst for Mayor Julian Castro, Dan Decker, SeaWorld of San Antonio President, and Mike Bennett, American Red Cross, San Antonio Chapter, CEO, discussed how social media tactics are crucial to their organizational success.

SeaWorld’s Decker said his bottom line is to sell more tickets. SeaWorld’s communications team is using Facebook, Twitter and Foursquare and bringing in more people. Castillo says the Mayor’s Facebook page , with 4400 friends, is an integral part of their public relations tactics. “We know reporters are monitoring it,” he said.

“Exposure is good but what we want is a move to action. We get that when people send in checks to help or call in to volunteer,” said Bennett of the American Red Cross.

Randy Escamilla serves as Vice President of Public Relations for the San Antonio PRSA Chapter. He is the new Director of Communications for the San Antonio Hispanic Chamber of Commerce. You can reach randy by email at

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