Thursday, April 06, 2006

Blog Bandwagon: Even 85-Year-Olds Do It

It seems that everyone is talking about blogs and blogging these days. Sometimes it makes you wonder if these things are around to stay or are just another fad. I’ve heard all of the excuses:

  • You can’t teach an old dog new tricks
  • I don’t have time to be a blogger or read all of those millions of blogs out there
  • Isn’t information on blogs suspect?

Well, here is something to blow all of those excuses out of the water.

Industry luminary and Founding Chairman of Burson-Marsteller, Harold Burson, has a blog.

Burston-Marsteller is one of the leading public relations agencies in the world.

Indeed, Burson has been blogging since February and posts about once a month. He is 85 years-old and still shows up at the office every day. Now, that’s dedication!

The blog is called Insights, and it lives up to its name. His posts are educational and full of historical perspective about the profession in the 21st century.

Posts include:

Still Another Lincolnian Attribute: A Sense of Public Relations
The Role of the Public Relations Counselor
Reflections on Reaching 85... Are We Getting it Right?
Being in the Know...

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