Thursday, October 02, 2008
Christie Goodman shares her Podcasting Strategy
Live from the Seminar!
Have you ever thought about who you might reach with podcast? A podcast is merely an audio program that listeners can download or save from and to a source. Many companies use podcasting for training, professional development, to humanize a company, reach out to fans or influencers AND can unite an organization that is challenged by distance. This is a real niche in social media. Christie is giving us a myriad of examples, from education to barbecue secrets. Her first piece of advice is to plan, preferably a written plan. Listening to a variety of podcasts can prepare you -- try what interests you and what is part of your industry. Some of the early podcasts Christie recalled were very rough and lacked polish. Goal setting is a critical step to success. Christie advocates asking yourselfsome questions: 'what do you want to accomplish?' 'Where do you want to be when you're done?'This community expects transparency and an informal style of conversation. They do NOT want someone to read to them.
The podcasts used by Christie's organization, have become a great resource for teachers. Some are still getting monthly downloads even after a year or more. These are obvious of topical interest, according to Christie.
The planning process for Christie include frequency of show, show length and format. She uses teachers and other professionals who are well-schooled in presenting to audiences, so they know their subject matter and minimizes the preparation she does as a PR professional.
Podcast content needs a predictable pattern, which includes music, interview introductions just like a radio show. One challenge for many organizations is the temptation to edit the interviews too neatly or an onerous approval process. The executives in Christie's organization have empowered her to manage the project and actually don't review the audio files until they are posted to the organization's Web site.
There are many ways to generate feedback on podcasts, which Christie also shared. What is interesting to note, is that this group lays down the audio on a digital audio recorder that is about the size of a deck of cards. She does engage professional editing to put music and ins and outs on the track.
Christie and IDRA are a great example of how to use new technology on a budget.