Thursday, October 02, 2008
Monika Maeckle, Business Wire on New Press Releases
Live from the Seminar!
Monika Maeckle, vice president of new media for Business Wire is speaking right now about how to think differently about your press releases. Instead of a static document, press resources need to be enabled for searching and sharing. ONe of the easiest things a practitioner can do is to highlight items within the release using the usual formatting tricks in Microsoft Word. Boldfacing or italicizing text as well as using bullet points and subheads allow for better integration into search engines. Embedding links into releases is an easy and powerful tool to build credibility. Providing graphics, photos or videos -- in link form, of course -- will make your news more valuable to the reader. Now that Google is enabling its searches with photos, graphics and maps, this gives the press release writer the chance not only to tell their story, but to show their story. As Monika observes, press releases are traffic pointers. They should be pointing people to places they want to go and things they want to see. Business Wire hosts numerous, free webinars to assist practitioners with trying out all these new techniques. Check it out!