Live from the Seminar!
Today, we're hearing from Geoff Livingston, who was introduced to us as a social media "guru." He is sharing with us about the fractured nature of communications today. Just launching a blog doesn't cut it anymore. You have to dedicate time and resources to build social media and networks. Livington is urging the group to let strategy guide the communications plan, using the traditional method of determining objectives and then selecting the tools to accompany those objectives. THEN, decide if social media fits into the plan. As Geoff says, don't let the nomenclature get in the way of understanding.
Watch for more from the seminar later today.