Friday, July 09, 2010

CPS Energy Magazine Hits Home Run With its Employees

Third in a Series on Award Winning Programs from the 2010 PRSA Del Oro Awards
El Bronce Award of Excellence – Magazine category

The Broadcaster, published continuously since 1922, captures the accomplishments and monumental moments in CPS Energy’s history. Beyond this, the magazine showcases individual employees, their achievements and their personal stories. It is an “employee” magazine, so we make employees the focus of the publication. We have a
saying that The Broadcaster is the “CPS Energy family in print.”

At the end of 2008, our Corporate Communications Department conducted a survey of all employees to help measure how well we communicate with them. Asked “In general, how satisfied are you with the contents in The Broadcaster?” more than 40 percent of the respondents selected “Very Satisfied,” the highest-rated choice.

In 2009, even knowing the contents received an A+ CPS felt the cluttered, outdated look needed a make-over and could be more reader-friendly. The designer used a refined font and three-column grid, plus incorporated more white space. Additionally, a better balance between photography and illustrations was achieved. It’s apparent that the new look was a success.

“What an amazing facelift. You guys really hit it out of the park!” is what one CPS Energy employee wrote upon receiving upgraded version of “The Broadcaster”. With this kind of rave reviews it wasn’t surprising that the historical magazine received an El Bronce Award of Excellence at the 2010 PRSA Del Oro Awards.

By Trisha Box, PRSA Board Member and Director of Development at the Winston School San Antonio

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