Tuesday, July 20, 2010

River Authority “reaches out” with a win!

Next in a Series on Award Winning Programs from the 2010 PRSA Del Oro Awards
El Bronce Award of Merit

How many cities have a river that runs right through it and has an impact to the local economy of millions, perhaps billions, each year?

We all know that San Antonio and its River Walk is a special place, and it’s the job of the San Antonio River Authority (SARA) to make sure it stays that way.

Recently the City and SARA expanded the River Walk with a 1.3 mile stretch of new walkways, landscaping, parks and public art. This also included a lock and dam system to be able to access the upper river area linking several downtown historic, commercial and cultural institutions.

The SARA created the Museum Reach Grand Opening Celebration brochure as a self-guided interpretive tour to be used during the weekend celebration. This award-winning brochure uniquely displayed the many different facets of the multi-million dollar project to the general public while demonstrating the ease of participating in all scheduled events. The design showcased the Museum Reach Grand Opening project’s facts, sponsors and event details.

The writing of the brochure was a group effort from the Intergovernmental and Community Relations Department (IGCR), and in-house graphic designer Clint Marzee. The result was a resounding success for both the grand opening, with 40,000 brochures being printed and distributed. It has since been updated and is now serving as a map of the area for future visitors.
Recently, the PRSA/San Antonio Chapter held a joint mixer with the local IABC Chapter to see first hand the Museum Reach end of the River Walk, plus find out more about the next phase—the Missions Reach.

For a peak at the Museum Reach go to http://www.visitsanantonio.com/visitors/play/the-river-walk/index.aspx.

By Monica Faulkenberry, APR, PRSA board member and assistant director of communications for the Northside Independent School District