Friday, July 09, 2010

PR News Round-Up, July 9, 2010

From MediaPost via Ragan’s PR Daily
Survey reveals why moms follow your business on Twitter
According to a new study by marketing firm Lucid and freelance analyst Lisa Finn, 68 percent of moms follow businesses on Twitter to receive useful information, 67 percent follow a business to learn more about products or services, and 60 percent are looking for deals. Meanwhile, the top two reasons moms use Twitter are networking/meeting new people (77 percent) and keeping up with news (60 percent), the study said. Bottom line: The study highlights that moms want info, connection with others, and to follow a Twitter account with personality. — Matthew Royse. Read story.

From Social Media Explorer via Ragan’s PR Daily
6 tips for dealing with the haters
Does this sound familiar? You suggest a social media initiative at your company — a new blog, for example — and the boss immediately asks, “What happens if someone writes a nasty comment about us?” Instead of calling your boss an old sissy and questioning how he ever got rich acting like such a wimp, refer to social media consultant Jason Falls’ suggestions for dealing with detractors. Good tips. Read story.

From Mashable
The eye candy of social media: 10 info-graphics that pop
Visually appealing social media graphics that engage people and share important stats can make or break your presentation or pitch. Gone are the days of dull pie charts and bar graphs. Web designer Grace Smith provided a colorful array of 10 sharp info-graphics. “Naturally, info-graphics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.” My favorites are the compass and prism. Yours? — Susan Young. Read story.

From Ragan’s PR Headlines By Lindsey Miller
4 techniques for spicing up corporate photos
Photographers and newsletter editors share how they stay away from hackneyed images. Read story.

From Ragan’s PR Headlines By Andrew Hennigan
Three essentials for recording a video interview
Less-than-obvious guidelines for making your on-camera exchange valuable. Read story.

From The PR Roast by Hugh Burnham
History is One Big PR Lesson
Independence Day has been a nationwide celebration of patriotism and pride since the “Declaration of Independence” was debated, revised, and approved by the Second Continental Congress on July 4, 1776… This is the day that brings me to pause and contemplate the singing of the anthem that highlights the annual spectacular, “The Star-Spangled Banner”. Read story.

Twitter hopes "@earlybird" will catch users' attention
Twitter is rolling out @earlybird, a service promoting deals from selected advertising partners. The account will be run by Twitter, but it will retweet Twitter-specific time-sensitive deals from participating brands. Read story.

From Convince & Convert
Finding the social-monitoring tool that's right for you
To find the right social-monitoring tool for your business' needs, it's important to have a clear sense of exactly what you're planning to do with it, writes Katie Van Domelen. Identify not just the area you'll be monitoring, but also the kinds of data you need, the specific users who'll be handling the tool and the operational and budgetary constraints you're facing. Only once you've figured out your real priorities can you get a sense of which tools would work for you, Van Domelen writes. Read story.

Increase your Facebook following 1,000% in 4 days
When BlitzLocal took over the Facebook account of Weekly World News, the brand had 3,244 fans; within four days, they'd boosted that number to more than 40,000. Here, BlitzLocal chief Dennis Yu reveals the eight strategies he used to boost the brand's following, including creating a landing page that explicitly asks users to "like" your brand and gives them incentives to do so. Read story.