Thursday, May 13, 2010

PR News Round Up - May 13, 2010

From Hispanic PR Blog
Hispanic PR Census results reveal strong feelings about PR discipline being best suited to lead social media marketing
DALLAS, TX – The results of the four-month long Hispanic PR Census, an initiative that garnered responses to eight questions from more than 319 marketing professionals who work in Latino PR and/or social media, shows a large percentage feel PR or other fields are better suited to lead social media initiatives in comparison to advertising. A surprising 76% also said that they have worked on a Hispanic social media-related campaign in the past year. Read story.

From Augie Ray’s Blog (Forrester Research)
Seven Things Your Organization Must Do Because Of Social Media
In the mid- to late-90s, many business leaders observed the advent of the Web and asked the wrong question: “What will the Internet do for us?” Instead, they should have been asking, “What will the Internet do to us?”… What can we can learn from the NestlĂ© and United occurrences? Here are seven "musts" that smart companies will adopt in the age of social media. Read story.

From Mashable
Top 5 Social Media Tips for C-Suite Execs
For the rank and file at companies big and small, social media is infiltrating the workplace and fast becoming an important part of day-to-day activities. When it comes to executives and upper management, though, social media mostly remains an art unpracticed. We gathered up expert advice from Tim Bray of Google, Guy Kawasaki of Alltop (formerly Apple), Doug Ulman of Livestrong, John Battelle of Federated Media and Steve Rubel of Edelman on the why and the how when it comes to C-level executives and social media. Their tips and advice range from practice to crucial and point to the need for C-suite executives of this generation to heed social media. Read story.

From Altitude Branding
No time for social media?
“We're too busy for that crap” is a common refrain used by dinosaur organizations when talking about social media. But now that social media is ubiquitous on the Web (it has surpassed porn as the No. 1 activity online), can you afford this attitude? Only if you intend to go the way of the brontosaurus (read: newspapers). Amber Naslund, the director of community at Radian6, has some thoughts on making time for evolution. “Social media often starts off as an ‘and,’ something we need to tack on,” she wrote. “So, too, with most new and unfamiliar things. We have to do a little more now [so] we can look at everything together later, and decide what to keep.” Be sure to share this post with any colleagues and pterodactyls who are simply “too hectic” to bother with social channels.—JW Read story.

From Texas Public Relations Association
Webinar: PR & Social Media: Incorporating Facebook, Twitter, etc. into your PR strategy (May 25, noon)
This session will go over methods and reasons to incorporate social media tools into your overall PR strategy, with specific examples of both proactive and reactive PR campaigns from Whole Foods Market. Whole Foods Market is widely recognized as one of the leaders in its use of social media with stakeholders, has one of the largest Twitter following of any brick-and-mortar business, and currently has more than 400 individual social media accounts. Lead by Libba Letton of the media relations team and Winnie Hsia of the integrated media team at Whole Foods Market. Register for this webinar online today!