A simple way to measure social media
Can't figure out how to measure your stupendous social media campaign? Don't worry, it's not because you're a Cro-Magnon. Difficulty and confusion over measurement is commonplace. But the debate misses the point, says Danny Brown, who insists that “social media can offer some of the best metrics for ROI around.” He's got a real simple list that even early versions of homo sapiens can understand and execute.--Jackson Wightman Read story.
From The Wall Street Journal
New campaign proclaims: Adobe hearts Apple
How sweet. In an ad campaign running in newspaper and websites, Adobe declares in bold letters that it “loves” Apple. Could this really be true? Are Apple and Adobe sittin’ in a tree, K-I-S-S-I-N-G? Not really. “Make no mistake,” reports The Wall Street Journal, “it’s not a make-nice ad campaign by Adobe. In the ads … Adobe also says it loves Flash — the Adobe software at the heart of the dispute with Apple. And Adobe makes it clear that it is unhappy with Apple’s decision to limit the software that can run on its iPhone system, which Adobe alludes to as ‘anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.’” As they say: First comes love, then comes marriage, then comes … SYNERGY. You never know. Read story.
From The New York Times
In NYT interview, Facebook PR chief admits to lousy communications
With all the negative publicity about Facebook and its privacy breaches, it was only natural that someone was going to fall on a sword. And that person happens to be the company’s vice president of public policy, Elliot Schrage. “It’s clear that despite our efforts, we are not doing a good enough job communicating the changes that we’re making,” he told The New York Times. “Even worse, our extensive efforts to provide users greater control over what and how they share appear to be too confusing for some of our more than 400 million users. That’s not acceptable or sustainable. But it’s certainly fixable. You’re pointing out things we need to fix.” (Image via.) Read story.