Monday, May 17, 2010

PR News Round Up - May 17, 2010

From Scobelizer (Robert Scoble)
An Open Letter to Mark Zuckerberg
It’s clear you are having some PR issues with the changes you’ve made to Facebook. Read story.

From Ragan’s PR Daily
Toyota considered smear campaign against its critics
Remember Toyota's mishap with the faulty accelerators, the ones that led to massive recalls a few months back? Well, it turns out the company had plans to develop a PR campaign “to attack the credibility of key witnesses who have testified before Congress about acceleration problems with the company's cars,” The Washington Post reported. As part of the effort, Toyota tapped President Obama’s chief pollster Joel Benenson, who questioned the public about the integrity of top witnesses against the automaker, according to the Post. The company said it never produced advertisements based on the poll data. Read Washington Post story.

From (By Sandra Fathi)
5 tips for Foursquare success
The social media site is already radically changing the way customers interact with businesses. The burgeoning social media network Foursquare is a location-based platform that allows users to alert friends in real-time of their exact whereabouts by “checking in” to businesses on mobile phones. While this tool provides plenty of perks and fun for users, many businesses are also finding value in Foursquare. Read story.

From Hubspot
Free Hubspot Webinar: Small Business Guide to Social Media Marketing on May 20, 1 PM ET
Facebook, Twitter and other social media buzz words have become present in everyday professional life. Join us to learn the real-life applications of these tools. During this free live webinar, Kipp Bodnar, Inbound Marketing Manager at HubSpot, will present real small business case studies demonstrating successful social media marketing strategies that have helped generate leads and revenue. Get details.