Wednesday, May 12, 2010

PR News Round-Up - May 12, 2010

From: PR Daily
How to produce a social media press release
Are you using social media press releases? Research shows that reporters and editors like them and that they get picked up more frequently than traditional releases do. The next PR Daily webinar is all about the social media press release. In it, veteran communications consultant Shel Holtz will introduce you to the origins of the social media release, explain its components, and offer tips on how to get these releases in front of the eyes of online reporters and bloggers. Read more about this event.

From: PR 2.0 by Brian Solis
7 Scientific Ways to Promote Sharing on Facebook
With a view from the top, we can see that Facebook sharing is enhanced by simple language and thus modernizes the old adage KISS to now represent Keep it Simple and “Shareable.” Read story.

From: Authentic PR Counsel by Tom Gable
New Research Shows Positive Reputations Enhance Corporate Results
The Reputation Institute just released its annual Reputation Pulse, which measures the corporate reputations of the largest U.S. companies based on consumers’ trust, esteem, admiration, and good feeling about a company while also gauging perceptions across seven rational dimensions of reputation. Read story.

From: Ad Age
The Right Way to Make Your Social-Media Mea Culpa
Boeing's rebound after letter gaffe provides lessons for Twitter apologies. Read story.

From: Forbes
The Underground Art of PowerPoint
Microsoft's presentation program is evolving from boring bullet points into an entirely new art form. Read story.